1What it is
Database-reactivation reaches a selected group of past customers who have gone quiet, using a text, an email, and a final text over several days. Reactivation means contacting an existing relationship again; a campaign is one planned set of messages. It runs only when a specific group is enrolled for a specific campaign.
2Why it exists
A business can spend years building a customer list and then lose touch with it. A careful invitation gives people who already know the business a simple reason to return without treating the whole list like a blast.
3What you'll see happen
You will see messages go out in small batches and replies from people who may not have contacted you in months. Positive replies are flagged for attention, and anyone who asks to stop is removed from messaging.
4What you do
Help shape the invitation, then handle the positive replies while they are warm. Staffed Agents controls the selected group and the launch; this workflow never starts a new campaign on its own.